Canada’s new Anti-Spam Legislation is coming. We don’t exactly know when it will take effect, but when it does it will have a broad sweeping impact on all organizations that use e-mail marketing, mobile marketing, and other forms of digital communication. Since most organizations will fall under this very large umbrella, it is important that everyone start paying attention sooner rather than later.
 
The legislation has not been finalized yet as there are many concerns from the business community that need to be addressed, in addition to several government bodies sorting out the finer details. But, what we do know is the intent of the new regulations as well as the currently proposed framework and that gives us enough information to start taking action today.

(Robert Burko)