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U.S.: Facebook to Capture 22% of Search Engine Market |
| Source: |
telecompaper.com |
| Source Date: |
Friday, May 11, 2012 |
| Focus: |
ICT for MDGs
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| Country: |
United States |
| Created: |
May 14, 2012 |
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Google+ might be more successful than most have initially speculated and that Facebook could capture close to a quarter of the search market globally, according to a study by Greenlight. Facebook will both be front and centre in 'social search' and so it will not be enough for websites to be relevant, they also need to demonstrate qualities that attract social validation and promotion. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place. About 5 percent would 'definitely' use a future Facebook search engine if the firm were to launch one to rival Google's. The other extreme, those categorically saying that they would not use a future Facebook search engine, totalled 26 percent of all respondents. Those responding in the 'Definitely' and 'Probably' camps totalled 17 percent. Those responding 'No' and 'Probably not', totalled 48 percent. Facebook could capture around 22 percent of the global search market by launching its own search engine (the 'Definitely', 'Probably', and half of the 'Don't know' respondents combined). Facebook could increase projected market share to a maximum of 50 percent within a few years by converting the least overtly loyal Google users over to them. Google's own social endeavours with Google+ might be more successful than most have initially speculated. When compared to the 35 percent of users that the research found routinely 'like' a brand or company on Facebook, then it is not that significantly more than Google's social signal collection, particularly as 28 percent of respondents said they had no idea what '+1' actually meant, which says Greenlight, will invariably decrease rapidly over time.
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U.S.: Facebook to Capture 22% of Search Engine Market Google might be more successful than most have initially speculated and that Facebook could capture close to a quarter of the search market globally according to a study by Greenlight
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