With the inception into the year 2015, Intel has disclosed an ambitious and innovative approach towards strategic changes in alignment to the significant partnerships with leading giants, Dell and Microsoft. Intel Country Business Manager, Indika De Zoysa said that the rolling out of a creative marketing is a crucial element in this turnaround.

Dell has invested heavily into their marketing and has seen returns from this investment without deeming this as expenditure. Ambitious plans are to be foreseen by Intel, Dell and Microsoft and it was noted that 2014 has been the most influential year so far in terms of production and sales.

“Microsoft is currently going through a huge transformation with a strong emphasis on the ‘mobile first – cloud first’ ambitions set high on the agenda. Partnerships are very significant for us and Dell is one of our biggest partnerships in Sri Lanka and South East Asia.

Sri Lanka has got bold plans ahead with the new operating system, Windows 10 coming up,” Microsoft, Country Manager for Sri Lanka and Maldives, Imran Vilcassim said.

Microsoft aims to ensure the flow of workforce into the IT industry and hopes to assist in the country’s aim to achieve the US$5 billion IT/BPM of the export volume mark by the year 2020.