The campaign was unveiled on Monday by the Kenya Private Sector Alliance (Kepsa) at a breakfast meeting with the country’s top chief executive officers in Nairobi.

Kepsa chairman Patrick Obath said the campaign will take many forms, including the use of media advertisements, roadshows, music concerts, and others, all with a powerful message reminding Kenyans of the need to shun violence.

“We have had violence in previous elections, but they were not like in 2008. We should now be proactive and ensure that the violence does not occur again in this country that is undergoing a major change in terms of governance as a result of the new Constitution,” said Mr Obath.

The business community lost an estimated Sh10 billion during the 2007/08 violence.

At the end of the campaign, it is expected that there will be a peaceful transition of power.