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Social Media to Conserve Mount Kenya |
| Source: |
Nairobi Star |
| Source Date: |
Monday, June 06, 2011 |
| Focus: |
Electronic and Mobile Government, Citizen Engagement, Internet Governance
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| Country: |
Kenya |
| Created: |
Jun 08, 2011 |
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A local online travel agency, Africa Point has partnered with Tupande Pamoja United Nations Environment Programme initiative to restore and conserve Mount Kenya. Under the partnership, the agency will donate one seedling for every 'Tweet' or Facebook 'Like' to be planted on the Mt Kenya water tower.
According to Africa Point managing director Andrew Muigai, the project targets to plant 100,000 trees in two years "We have chosen social media networking sites because they will enable us to create public awareness about the need to conserve our tourist attractions while giving us an opportunity to engage individuals as partners," Muigai said.
To participate, one is required to 'Like' the Save Mount Kenya Facebook Page or 'Tweet' about the initiative through the official campaign page on the company website (http://www.africapoint.com ). For every Facebook Like or Tweet you make, Africa Point shall plant a seedling on your behalf. The project target Generation Y, who spend most of the time on the social media.
The total investment to the project is estimated to be several hundred million shillings. The tree planting exercise will be undertaken on both lee and wind ward side of the mountain.
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Social Media to Conserve Mount Kenya A local online travel agency Africa Point has partnered with Tupande Pamoja United Nations Environment Programme initiative to restore and conserve Mount Kenya Under the partnership the agency will donate one seedling for every Tweet or Facebook Like to be planted on the Mt Kenya water tower
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