Looking ahead, the agency plans to support at least one community radio, one community media and magazine, one commercial newspaper and magazine at each District Municipality and at least one community television station in each province. 

The Agency will also look at media accountability mechanisms that complement and strengthen self regulation, enhance media credibility and accountability, discourage irresponsible reporting, promote high standards in the media, encourage professionalism and strengthen our democracy.

Pule also touched on the work of the International Marketing Council (IMC), which she said will soon change to Brand SA, whose function is to market South Africa, from fostering a good image at big events such as the FIFA World Cup, the country’s term at the UNSC and inclusion to BRICS.

Proposal for the name change, Pule said, will be tabled to Cabinet in July.  GCIS is in the process of finalizing draft Guidelines for International Engagements that will ensure a more composite communication approach to international engagements.