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Average US Smartphone Data Usage Grows 89% |
| Source: |
telecompaper.com |
| Source Date: |
Monday, June 20, 2011 |
| Focus: |
Electronic and Mobile Government, Citizen Engagement, Internet Governance
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| Created: |
Jun 20, 2011 |
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Average US smartphone data usage has grown 89 percent as cost per MB goes down 46 percent, according to a study by Nielsen. Smartphone owners, those with iPhones and Android devices, are consuming more data than before on a per-user basis. In the last twelve months, the amount of data the average smartphone user consumes per month has grown by 89 percent from 230MB in Q1 2010 to 435MB in Q1 this year. Data usage for the top 10 percent of smartphone users (90th percentile) is up 109 percent while the top 1 percent (99th percentile) has grown their usage by 155 percent from 1.8GB in Q1 2010 to over 4.6GB in Q1 this year. Growth in smartphone data usage is being driven by operating systems like Apple's iOS and Google's Android. Consumers with iPhones and Android smartphones consume the most data with 582MB per month for the average Android owner and 492MB for the average iPhone user. Windows Phone 7 users doubled their usage over the past two quarters, perhaps due to growth in the number of applications available. The amount the average smartphone user pays per unit of data has dropped by nearly 50 percent in the last year, from USD 0.14 per MB to USD 0.08.
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