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India: Internet Is Not a Threat to Traditional Media
Source: southasia.oneworld.net/
Source Date: Tuesday, November 04, 2014
Focus: ICT for MDGs
Country: India
Created: Nov 11, 2014

The Indian mindset with its ingrained adaptive skills ensured the prolific use of technology across different sectors, said Prakash Javadekar.

 

New Delhi: India’s Minister for Information & Broadcasting, Prakash Javadekar, has said the adaptive style and skills of people had successfully ensured the perfect blending between technology use and the masses at large.

 

The Indian mindset with its ingrained adaptive skills ensured the prolific use of technology across different sectors. The widespread use of internet and mobile phone was a good instance of technology blending with the needs and requirements of people related to information use. Shri Javadekar stated this while launching the Indian Language Internet Alliance (ILIA), an initiative by Google and other Internet industry partners.

 

Elaborating further, the Minister said the rise of internet was not a threat to traditional media platforms as all sectors of media had been growing rapidly and simultaneously along with the Internet. Javadekar also extended Indian Language Internet Alliance (ILIA), the support of the government with key policy initiatives that would enable faster growth of Internet and mobile based services.

 

As the first initiative of the Indian Language Internet Alliance, the Minister launched the website www.hindiweb.com, which would be a platform for Hindi speaking internet users to discover Hindi content across websites, apps, videos and blogs. The new initiative would expedite good quality online-content generation in Indian languages and that it would provide an inclusive platform for non-English speaking users to break language-barriers and access online information easily, Javadekar added.

 

Indian Language Internet Alliance(ILIA),a consortium of 18 Internet industry partners along with Google, is committed to promote the growth of Indic-language content online which would enable 300 million Indian language speakers to become highly engaged in internet by 2017.

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