The market outlook focus on five important areas in the building industry that have the potential for business opportunities for market participants in the Asia-Pacific region. Driven by government initiatives, property developers are shifting their business focus on sustainable and resource efficient buildings. The building industry is challenged by rising resources costs such as energy, water, and raw materials for building construction. In addition, the changing global climate is expected to place saftey of buildings at risk. This will likely entail immense business prospects in green buildings, smart buildings, disaster-shield buildings, solar-powered buildings, and resource conservation.

Executive Summary

• In 2014, there are five main areas that market participants in Asia-Pacific's building industry may consider focusing on:

oGreen Buildings

oDisaster-shield Buildings

oSmart Buildings

oResource Conservation

oSolar-powered Buildings

• Driven by government initiatives, property developers are shifting their business focus on sustainable and resource-efficient buildings. Green buildings are generally designed and built to reduce consumption and reliance on energy, water, and building construction materials.

• In smart buildings, the performance of the building is enhanced, as all components are integrated to work together with the help of systems, technologies, and tools that will ultimately manage and minimize energy consumption.

• Solar energy has been generating attention of late due to the depletion of non-renewable and polluting natural resources such as crude oil, natural gas, and coal. Solar energy is being explored as a renewable and energy-efficient technology that is widely used in green buildings.

• The change in weather patterns and frequent natural disasters in Asia-Pacific will compel market participants to introduce disaster-shield building concepts.

• Resource conservation, which entails the recycling and reuse of industrial materials and construction/demolition waste for the purpose of new construction, is gaining popularity. Besides minimizing waste that negatively impacts the environment, waste materials may be engineered to possess better properties than conventional building materials.

CEO's Perspective

1. Government initiatives and public interest in green buildings will spur the green buildings market.

2. Deployment of an information and communications technology (ICT) platform in building automation infrastructure will intensify the development of smart buildings.

3. Disaster-shield buildings should be the focus area for mitigating the effects of climate change and natural disasters.

4. Resource conservation is identified as a key development to reduce the dependence on increasingly costly conventional raw materials.

5. Solar energy is expected to pioneer the renewable energy market in buildings due to its minimal negative impact to the environment.

Definitions

Building Industry

The building industry includes markets such as building construction, green buildings, and smart buildings. The markets may encompass equipment markets (for example, automation hardware and software, lighting, and air-conditioning), and/or services markets (design, construction, and operation). The industry excludes equipment and services related to site remediation, environmental assessment, and civil and structural engineering.

CAGR

Compound annual growth rate (CAGR) is the year-on-year growth rate of a market or investment over a specified period of time.

Market Size

Unless otherwise indicated in this study, market size refers to the sales revenue of products and services within the markets mentioned in this study. It excludes book revenue or revenue uncollected from current and future contracts.

Monetary Unit

Unless otherwise indicated in this study, the monetary unit used is US dollars ($).

Asia-Pacific

Unless otherwise indicated in this study, Asia-Pacific refers to Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Thailand, the Philippines, and Vietnam. Asia may refer to Asia-Pacific and other countries not defined above.

Importance of this Study

Working with the Authorities to Achieve Green Growth

• Private sector participation is needed in Government projects that promote green growth in various sectors, such as green buildings, and light emitting diode (LED) lighting.

• New business opportunities may stem from new regulations and policies.

Identifying New Trends in Technology and Innovation

• Building technologies are evolving continuously. The industry is focused on energy-efficient building components and products.

• Technology advancement changes the way buildings and properties are constructed and managed.

Staying Ahead in Competition

• Non-competitors in the past are expanding their business in the building technologies market (for example, the LED lighting market for buildings).

• Industry convergence is inevitable. Companies need to stay ahead in identifying business areas beyond their core competencies.

Table of Contents

1 | 5 CRITICAL HOT SPOTS IN THE BUILDING INDUSTRY IN ASIA-PACIFIC IN 2014

Hot Spots in the Building Industry

1.5 Hot Spots in the Building Industry in Asia-Pacific