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S. Korea: Ad Spending by IT Firms Surges in 2013 - Data |
| Source: |
english.yonhapnews.co.kr |
| Source Date: |
Sunday, January 19, 2014 |
| Focus: |
ICT for MDGs
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| Country: |
Korea (Republic of) |
| Created: |
Jan 21, 2014 |
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Spending on advertising by information technology (IT) firms soared last year, driven by telecom firms and smartphone makers such as Samsung Electronics Co., a report showed on Sunday.
The country's tech firms spent a combined 607 billion won (US$571 million) on advertisements last year, up 14.4 percent from 531 billion won a year earlier, according to the report by AC Nielsen.
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S. Korea: Ad Spending by IT Firms Surges in 2013 - Data Spending on advertising by information technology IT firms soared last year driven by telecom firms and smartphone makers such as Samsung Electronics Co a report showed on Sunday
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