The global handset will grow nearly USD 1.3 trillion in the 2011-2016 period as the market shifts from developed to emerging markets, according to a study by Pyramid Research. With the shift from developed to emerging markets, from feature phones to smartphones, from five major OEMs to ten, the market has been experiencing fast-paced changes over the past several years. This ecosystem, which has offered new devices, features and market entrants on a monthly basis, presents a large opportunity for some and a gigantic risk for others. With this toolkit, Pyramid advises MNOs, OEMs, OS developers and other market players in the device space to identify industry trends, business opportunities and tactical commercial and market-entry or development strategies.