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NZ Post Says Survey On-selling Not Improper |
| Source: |
news.yahoo.com |
| Source Date: |
Monday, June 20, 2011 |
| Focus: |
Electronic and Mobile Government, Citizen Engagement, Internet Governance
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| Country: |
New Zealand |
| Created: |
Jun 21, 2011 |
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New Zealand Post says it was doing nothing improper in selling information garnered in a wide-ranging public survey of personal data.
Privacy Commissioner Marie Shroff has criticised the state-owned enterprise for breaching the privacy of thousands of people by selling the information to marketing companies.
The 2009 survey, sent to 800,000 letterboxes and via email, asked a series of questions covering areas including income.
Ms Shroff commissioned two reports from privacy law and marketing experts and has concluded the survey was a systematic and large-scale breach of privacy principles.
She was concerned that people were unaware that their private information was being sold, Radio New Zealand reported.
But the company said its legal advice was that the surveys did not breach privacy laws.
Communications manager John Tulloch said part of NZ Post's business related to direct marketing services and was enshrined in the State Owned Enterprises Act.
The criticism comes as NZ Post is about carry out its 2011 survey, and the company said it had listened to concerns Ms Shroff had raised about the 2009 survey.
Mr Tulloch said in the latest survey it was stated several times that it was voluntary.
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