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South Africa: South Africa Leading in Digital Commerce
Source: IT-Web News
Source Date: Monday, January 12, 2015
Focus: ICT for MDGs
Country: South Africa
Created: Jan 12, 2015

Tracking a country's movement toward digital evolution the study analysed drivers and barriers that govern a country's evolution like demand, supply, institutional environment and innovation. The index ranked South African number 33 out of the countries that were measured for digital readiness. In terms of digital readiness South Africa ranks ahead of Egypt, Kenya and Nigeria. 
The study also ranks the southern African country in fourth place as one of the fastest growing digital economies behind China, Malaysia and Thailand. Speaking to ITWeb Africa Ted Iacobuzio, vice president for global insights at MasterCard, says the rank ordering is the least important factor of the index's findings. What's important about the findings is the trajectory and speed of digital evolution in South Africa, he said. 
"South Africa is one of the breakout countries, which means that it has a vertical trajectory. It's about to take off as one of the fastest growing markets for digital commerce in the world," Iacobuzio said. He stated that this means that the country is ahead of the track and as a 'breakout' country South Africa is ahead of the curve. 
"South Africa is ahead of the track globally," he said. According to Iacobuzio South African scored really high in innovation and supply, and this is what is moving the country ahead. Innovation includes factors such as the ‘an environment’ for creating start-ups and competitive landscape. While supply refers to technology and infrastructure. 

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