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South Africa: South Africa’s 2011 Census Data Digitally Mapped |
| Source: |
Google Alert |
| Source Date: |
Friday, August 16, 2013 |
| Focus: |
Electronic and Mobile Government, Citizen Engagement, Internet Governance
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| Country: |
South Africa |
| Created: |
Aug 16, 2013 |
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According to a company news video, MarketScope is a location based mapping tool that is powered by TomTom Africa. It allows various data about consumers, sales patterns, territories, routes and customer trends to be compared and contrasted.
The information is then imported onto a digital map for analysis and display in a geospatial context. “This inclusion of the Census data offers enterprise and government a comprehensive geospatial snapshot of their operations to allow planning, benchmarking and market analyses. It’s a virtual replication of reality,” says Etienne Louw, managing director of mapIT.
Louw added “To ensure accurate analyses results, MarketScope comes standard with TomTom’s high quality mapping data”.The Census 2011 exercise was undertaken by Statistics South Africa to systematically acquire and record information about the members of the country.
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South Africa: South Africa’s 2011 Census Data Digitally Mapped Digital mapping company mapIT has made South Africa’s 2011 census data available on its location-based business intelligence application MarketScope The mapping company has taken the vast amount of census 2011 data and disseminated it down to key attributes offering this as an additional layer in its MarketScope service
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