Miller said fruit juice producing countries would have to now acknowledge the efficacy, safety and legality of this technology. "Major benefits for manufacturers utilising photo-purification technology include less chemical intervention with complete food safety resulting in a healthier, tastier, safe juice."

The method was also more sustainable as it uses light instead of heat treatment (pasteurisation). "It offers significant, planet-friendly energy savings without using the energy of pasteurisation.".

SurePure's technology was already being used for the treatment of milk, wine and sugar syrups.