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Global Smartphone Shipments Fall Another 6.6% in Q1 Despite Huawei Surge - IDC
Source: www.telecompaper.com
Source Date: Wednesday, May 01, 2019
Focus: Electronic and Mobile Government, ICT for MDGs, Knowledge Management in Government, Citizen Engagement, Institution and HR Management, Internet Governance
Created: May 05, 2019

Worldwide smartphone shipments plunged another 6.6 percent in the first quarter of 2019, marking the sixth consecutive quarter of decline, according to preliminary data from IDC. The fall to 310.8 million units is a clear sign that 2019 will be another down year for worldwide smartphone shipments, predicted the researcher, with Huawei and Vivo the only two vendors currently bucking market trends after posting strong year on year rises of 50.3 percent and 24.0 percent respectively.

Looking ahead to the remainder of 2019, IDC said consumers are likely to hold on to their phones longer than before as newer higher priced models offer little incentive to upgrade, while the pending arrival of 5G handsets could have consumers waiting until both the networks and devices are ready for prime time in 2020.

In terms of vendors, Samsung continued as market leader in the first 3 months of the year even though shipments fell 8.1 percent to 71.9 million units for an 23.1 percent share. The company said the recently launched Galaxy S10 series sold well during the quarter but IDC said Samsung will need to continue focusing on its mid-tier product strategy to fend off Huawei.

Apple saw iPhone volumes slump 30.2 percent to 36.4 million for an 11.7 percent market share in the first quarter and lost its second spot to Huawei, which surged 50.3 percent to reach 19.0 percent of the market on the back of 59.1 million sales thanks to a well-rounded portfolio targeting all segments from low to high.

Xiaomi also experienced a decline in Q1 with volumes of 25.0 million, down 10.2 percent year on year for an 8.0 percent market share despite its continued movement into Europe and other regions. Vivo returned to the top five with volumes of 23.2 million, up 24.0 percent, and a market share of 7.5 percent, tying it with Oppo for the number 5 position, although its volumes were down 6.0 percent year on year.
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