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Australian Immigration Dept Launches Year-Long Social Media Campaign
Source: http://www.futuregov.asia/articles/2014/jan/29/australian-immigration-dept-launches-year-long-soc/
Source Date: Wednesday, January 29, 2014
Focus: ICT for MDGs, Institution and HR Management
Country: Australia
Created: Jan 29, 2014

Australia’s Department of Immigration and Border Protection (DIBP) yesterday launched a year-long social media campaign to kick of the 65th anniversary of Australian citizenship, highlighting unique stories of those who have recently become Australians.

A spokesman for the Department said that the social media campaign would both share journeys of those who adopted Australia in the last 65 years and focus on those taking the final step in their migrant journey.

“Throughout the year the department will publish a web series, ‘The Pledge’, which will provide an insight into the citizenship journeys of Australians from different walks of life,” the spokesman said.

“In addition, we are encouraging new citizens to share their citizenship story on TwitterFacebook andInstagram using the #AusPledge hashtag, which will map our new citizens around the country throughout the year.”

“Australia is a patchwork of cultures and stories - this campaign aims to showcase the variety of journeys Australia’s citizens have experiences, and I encourage everyone to get involved and tell their story.”

More than 4.5 million people have become Australian citizens over the past 65 years, with a record 17, 863 people officially becoming Aussies on Australia Day this year.

‘The Pledge’ web series can be viewed on the Department’s immiTV YouTube channel. Follow the #AusPledge hashtag on facebook.com/DIBPAustralia@DIBPAustralia andinstagram.com/DIBPAustralia.

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