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New e-payment app launched
Source: http://omanobserver.om/new-e-payment-app-launched-2/
Source Date: Wednesday, May 03, 2017
Focus: ICT for MDGs
Country: Oman (Sultanate of)
Created: May 03, 2017

Thawani, a start-up, unveiled its new platform that will offer new mode of e-payment, which the company said will be an alternative payment method to cash, credit and debit cards. Compatible with Android and Apple iOS mobile platforms, Thawani is aimed at taking away the complexity of remembering multiple PINs and passwords while keeping banking information completely private. To activate the app, a user needs only to download the app from the respective app store and create an account, entering all relevant payment information linked to the app.

1000547Majid al Amri, Managing Director, Thawani, said, “Everything from its set-up and creating an account, to using the app on a day-to-day basis has been designed around simplicity. Our aim with this app was to introduce a new alternative payment method that would not only be really simple to use but one that would always work, help people budget better, while adhering to the highest standards of security; both for customers and retailers alike.”

Making payments is simple with Thawani; for in-store purchases, simply scan a retailer’s QR code at the store and complete the payment process. If retailers are located elsewhere, you can use their registered mobile number to pay regardless of where they may be located.

For remote orders, the retailer needs only to send you a WAYYAK payment request and the transaction will be completed in a few easy and simple steps. In addition to simple payments, the app offers a number of other benefits as well such as the ability to automate regular bill payments as well as offering a safe alternative when physical cash is not in hand.

For retailers using Thawani, the low transaction fees for taking Thawani payments are extremely attractive. In addition, retailers who choose Thawani gain other benefits, including checkouts being made much faster thanks to a quick and seamless payments process, resulting in higher conversion rates and generating extra revenue for the business.

Less cash handling also minimises human error and means staff can focus on customer interactions.

The mobile optimisation of the app ensures a superior smartphone shopping experience for customers, even if the retailer’s site isn’t optimised to do so. The app also has the benefit of providing a digital record of individual customer purchases; contributing towards smarter stock-taking as well as providing an array of location-based and cross-sell opportunities with complimentary items.

Furthermore, refunds and transactions can be viewed and validated through one portal.

“In addition to these benefits, as with the consumer variant of the app, merchants will also be able to automate bill payments. Furthermore, as a merchant, you can send payment requests directly to your customers using mobile invoices and they can accept and pay with one tap,” said Al Amri. Thawani is compliant with the latest local and international standards for data integrity and secure encryption. The platform is PCI-DSS compliant while the application itself is PA-DSS compliant.

“Information privacy was also a key pillar in the development of the app’s security and privacy matrix. As such, Thawani users and merchants are not required to share any card, bank or account information to make a transaction. All they need to be able to pay or be paid is their mobile phones and their Thawani account. In addition, all sales terminals have been tested and audited, transactions are logged by geolocation for ease of tracking, all communications between the app and the server are securely encrypted,” said Al Amri.
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