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South Africa: Nedbank Campaign to Keep Thousands Warm
Source: SA - the Good News
Source Date: Monday, June 24, 2013
Focus: Knowledge Management in Government, Institution and HR Management
Country: South Africa
Created: Jun 24, 2013

Now in its fourth consecutive year, the Nedbank Winter campaign will have invested R2.3 million since 2010, which translates to close to 20,000 blankets for nearly 40,000 individuals nationwide.
“We are honoured to once again be able to make this contribution to the most vulnerable members of our society. As the green and caring bank; the Nedbank Winter campaign is one of many ways through which we demonstrate our on-going commitment to uplifting communities in which we operate,” said Kone Gugushe, Divisional Executive for Corporate Social Responsibility (CSR) at Nedbank.
In addition community development, the bank’s CSR programmes focuses on education, health, skills development and job creation, children’s welfare, arts and culture, sport development and the environment.
“We are very pleased to play a role in alleviating the plight of the aged, women and children, by providing them some relief during the winter. The effects of changing climatic patterns, and a sluggish economy unfortunately impact the lower income and elderly more severely. This is just one of various initiatives where Brimstone and its partner Nedbank strive to have a positive impact on the communities which are so close to us”, says Mustaq Brey, CEO of Brimstone and the lead-principal of the Brimstone-Mtha consortium.
Nedbank is encouraging everyone in the country to contribute towards making more people warm this winter by: SMSing “winter” to 40017 to donate R20 or by donating a minimum amount of R50 to Nedbank Savings Account: 2001120915. Use “Winter” as your reference.
“When it comes to community development, we believe that support is not about charity or financial hand-outs, but that it is a tangible investment in society, stemming from a deeply rooted desire to build a better future. With our 'investment with involvement' approach we have a positive and sustainable impact on many communities,” added Ms. Gugushe,
In the past, the Nedbank Winter Campaign has received amazing support from Nedbank employees and partners clients and ordinary South Africans across the country. The bank hopes to make the 2013 edition an even greater success.
All those who would like to catch updates or share their Nedbank Winter Campaign experience through social media platforms can use: the Twitter hashtag #NEDBANKBLANKETS and the Twitter Handle - @Nedbank or join the Facebook community by ‘liking’ www.facebook.com/nedbank.
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