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Canada: Think Internationally, Kobo CEO Says
Source: itworldcanada.com
Source Date: Thursday, May 16, 2013
Focus: Knowledge Management in Government
Country: Canada
Created: May 20, 2013

It's important for Canadian digital media companies to think big -- think internationally -- right out of the box, Michael Serbinis, co-founder of Canadian success story Kobo, told the audience at the Canadian Digital Media Network's Canada 3.0 conference in Toronto this week.
 
There's a $250-billion reading market -- newspapers, books, magazines -- and two-thirds of that is outside North America, Serbinis said. So Kobo -- originally envisioned as a software platform for delivering e-books, not a device to read them on -- designed a single international platform, rather than perfecting a North American platform and recreating it for other language and countries. That allows the company to quickly roll out local bookstores, gauge traction, and focus more resources where it's appropriate, Serbinis said.

(By Dave Webb)

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