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Apple, Samsung, Huawei Take 80% of the Dutch Market - Telecompaper
Source: www.telecompaper.com
Source Date: Friday, June 07, 2019
Focus: Electronic and Mobile Government
Country: Netherlands
Created: Jun 08, 2019

Established smartphone brands such as Nokia, HTC, Sony and LG seem to be losing out on the Dutch market in favour of new Chinese players, in particular. Of the old well-known brands, only Apple and Samsung are still doing well, according to research from Telecompaper.

In the first quarter, the top three smartphone brands, made up of Samsung, Apple and Huawei, accounted for 80 percent of the Dutch market, measured by smartphone use. In the first quarter of 2015, this combined share was at 69 percent. The available leeway for small smartphone brands has therefore fallen over the same period to 20 percent from 31 percent, according to figures from the Consumer Insights panel.

Nokia, HTC, LG and Sony smartphone ownership halves
The number of smartphone owners in the Netherlands with a device from Nokia, HTC, LG and Sony has more than halved in the last four years. The number of Dutch people with an Alcatel device has, on the other hand, more than doubled. For Motorola, owned by Lenovo, it has more than tripled.

In the past few years, the level of brand loyalty at Apple, Samsung and Huawei has increased considerably. There is a dichotomy in the market: Dutch people either buy an (expensive) device from the top three smartphone brands, or they opt for a smartphone that offers “value for money.”

Motorola, Alcatel take on “value for money' consumers”
Motorola and Alcatel mainly know how to catch on to consumers looking for “value for money.” In addition, smaller players such as OnePlus, Wiko and Xiaomi have gained market share in this segment at the expense of Nokia, HTC, LG and Sony.
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