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UK: Government to Launch 'Official' Single Website
Source: http://www.publicservice.co.uk/news_story.asp?id=20899
Source Date: Monday, September 17, 2012
Focus: ICT for MDGs
Country: United Kingdom of Great Britain and Northern Ireland
Created: Sep 17, 2012

Central government is in the process of launching its official single domain 'Gov.uk', following a successful ten month site testing.

According to the beta test site, the official site will be launched on the 17th October 2012, after which all content from Directgov will be automatically transferred over to the new website.

A blog written Tom Loosemore deputy director of the Government Digital Service (GDS) said that Gov.uk had been "re-written, re-designed and re-thought" to ensure that the 667 citizen "needs" had been met by government.

The new website is further expected to make services "findable, understandable and actionable" with the use of new support technology.

Loosemore added: "We've got the templates and techniques we need to support a whole host more needs – either written by ourselves or others".

Gov.uk is a response to the government's agenda to make public services digital by default, a policy heavily influenced by government digital champion Martha Lane Fox.

In December she told Public Service Events' Digital by Default conference that moving to digital services was essential for government to save money, to realise social benefits, and to move out of the current economic situation.

But ultimately she said this would mean shutting down other more traditional and more expensive ways of accessing government services, such over the telephone or in writing.

Mike Bracken, the government's executive director for digital said that their aim was to deliver "simpler, clearer, faster services" for users, further adding that this would develop savings and innovation for government.

No action will need to be taken by site users during the switchover, as Directgov will automatically redirect to the new domain 'Gov.uk'.
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