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UK: Number 10 Nearly Doubles Web Traffic
Source: publicservice.co.uk
Source Date: Thursday, November 04, 2010
Focus: Institution and HR Management
Country: Europe
Created: Nov 08, 2010

Visits to the Prime Minister's official website almost doubled in the space of one month during October.

Downing Street said that in October number10.gov.uk received 769,850 page views, with 317,136 visits from 244,833 unique users.

In September figures were comparatively much lower with the Downing Street web portal receiving just 440,038 page views, 179,395 visits and 129,724 unique users.

Number 10 said: "A number of major reviews and reports were published during October." These included Chancellor George Osborne's Comprehensive Spending Review, the Strategic Defence and Security Review, the government's review of quangos and Sir Philip Green's Efficiency Review.

Celebrity visits to Downing Street from individuals including California's governor Arnold Schwarzenegger and Fifa President Sepp Blatter were also given as possible reasons for the increase in interest on the website.

The use of social media has also been prevalent for the Prime Minister. Downing Street said it had more than 1.75m Twitter followers at the end of October. During August, it said Flickr was visited 122,359 times. This rose to more than 1m visits by the beginning of November.

Downing Street also said that David Cameron had 95,000 fans on Facebook at the start of November.
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