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India's Jio Launches digital Literacy Programme with Facebook
Source: www.telecompaper.com
Source Date: Sunday, July 07, 2019
Focus: Citizen Engagement
Country: India
Created: Jul 08, 2019

Indian mobile operator Jio, in partnership with Facebook, has launched a digital literacy programme called ‘Digital Udaan’. The initiative mainly targets first-time internet users across India. The programme will include audio-visual training in 10 regional languages. Jio ended March with 306.7 million customers, "many of whom are first time internet users", the company said.  

Under the Digital Udaan project, Jio will engage with its users every Saturday to help them learn about the JioPhone features, use of various apps and internet safety, including the use of Facebook on JioPhone to connect with friends and family. Jio worked with Facebook to ensure that modules developed for Digital Udaan are relevant for users in the selected communities.

The project will initially cover 200 locations across 13 states. Jio plans to soon expand the Digital Udaan programme to over 7,000 locations across India.
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