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Public Administration News  
India: 8 Best Trends That Will Drive E-Commerce in 2014
Source: siliconindia.com
Source Date: Wednesday, April 09, 2014
Focus: Electronic and Mobile Government, Knowledge Management in Government, Citizen Engagement, Internet Governance
Country: India
Created: Apr 15, 2014

Real Shopping assistance

Not every customer is tech savvy; they do need suggestions and assistance in making a purchase.  Such assistance is possible in any brick and mortar stores, but an ecommerce portal cannot specifically hire people for the purpose. Therefore, setting up a 24-hour assistance over the phone or on the website will surely help customers.


Widening the product range

Most of the non-perishable goods like clothes, electronics, jewellery and furniture are sold online. The same day delivery facility for groceries and fruits makes it convenient to purchase them over the net. This would make ecommerce websites a one-stop destination to buy anything without a problem.


Personalization and customization

According to Forbes, the ecommerce companies use Big Data to give their customers a personalized set of products—which has been the success behind the Amazon. The companies now take the personalization to a bigger step of mass customization and believe they can now heighten the customer trusts. Product customizations help the brands to accelerate sales on their own websites or gain share on the retailer’s site. A survey on the magazine shows that, out of over 1000 people, only 10 percent of people have tried customization and 25 to 35 percent are interested in customization. And it even showed that people, who customized products online, engaged more with the company, stayed on the page frequently and were more loyal to the brand.

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