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Indonesia Promotes Transparency With Social Media
Source: http://www.futuregov.asia/articles/2014/mar/10/indonesia-promotes-transparency-social-media/
Source Date: Monday, March 10, 2014
Focus: E-Education
Country: Indonesia
Created: Mar 10, 2014

Indonesia’s Corruption Eradication Commission (abbreviated in Bahasa Indonesia, KPK) has highlighted the importance of social media in promoting transparency and openness to fight corruption.

Chairman of the Commission, Abraham Samad, explained that as the frontline of every public sector agency, public relations teams form the bridge between the community and the agency, and play a vital role in combating corruption.

“Government agencies should cut down on opacity. The emergence of social media should be harnessed and used as an additional channel for engaging with the citizens,” he said, addressing public relations teams from 153 Indonesian agencies at the central and provincial level.

Social media has become an inevitable part of citizen engagement, Abraham noted. Stakeholders including employees, citizens and journalists use social media as a source of reference. Further from managing the “image” of agencies, public relations teams should use this space for engaging in dialogue with its communities.

However, he added that agencies need to be cautious when using social media. For example, information on social media may not be factually correct. Criticisms and misguided opinions are formed quickly and so it is important for public relations teams to have a good strategy that allows speedy and transparent response to comments.

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