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Aus Govt Agency Wins Mobile Health Apps Award |
| Source: |
futuregov.asia |
| Source Date: |
Friday, September 07, 2012 |
| Focus: |
ICT for MDGs
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| Country: |
Australia |
| Created: |
Sep 10, 2012 |
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Empowering consumers to take control of their health – anywhere, anytime – is under the spotlight at the Department of Health in the State of Victoria. This department has won a prestigious mobile apps award, acknowledging innovation in mobile healthcare service delivery.
This award was handed out by the industry’s peak body, the Australian Interactive Media Industry Association (AIMIA) under its medical category.
The department’s latest mobile apps project builds on its popular Better Health Channel web site – while extending download services into the fast-growing mobile health space.
Since the service’s launch a year ago, more than 83,000 people have downloaded information – enabling them to source more detailed snapshots about health conditions, and improve health literacy.
The department’s Better Health Channel app now places reliable and vital information in the “palms of peoples’ hands,” according to the Digital Services and Strategy Manager Gerardine O’Sullivan.
O’Sullivan, a project team leader, says a mobile setting engages more readily with individuals and families in meaningful and personalised ways. “As the most personal technology we own, mobile is increasingly becoming a key platform.”
The Better Health Channel ranks as one of the most-visited web site for health and medical information. This service taps into a growing demand for online and mobile healthcare information.
In Australia, sourcing health and medical information online, and increasingly through mobile devices, ranks in the top-ten of consumer activities.
Among its features, the expanded Better Health Channel app delivers information to mobile devices – while connecting consumers to a range of relevant local health service providers. These include doctors, dentists, pharmacists and physiotherapists.
The department plans to release an expanded version of the app shortly. This new version features personalised health alerts and notifications as well as access to a full range of Better Health Channel information.
The Better Health Channel was launched in September 2011, and actively promoted through a wide range of “low-no cost” online and offline networks and channels.
These channels tapped into readily-available government department websites, health service communication outlets, as well as radio, press and digital media.
A recent Australian online study notes that nearly 75 per cent of people go online to find information specific to their circumstances. Increasingly smartphones and tablets are being used to access timely and quality health information and services.
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Aus Govt Agency Wins Mobile Health Apps Award Empowering consumers to take control of their health – anywhere anytime – is under the spotlight at the Department of Health in the State of Victoria This department has won a prestigious mobile apps award acknowledging innovation in mobile healthcare service delivery
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