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Promoting the Creative Economy: A Key Issue in Moving Thailand Forward
Source: thailand.prd.go.th
Source Date: Wednesday, December 15, 2010
Focus: Institution and HR Management
Country: Thailand
Created: Dec 20, 2010

The Government is seeking to improve Thailand’s competitive edge, especially as its economy moves toward a value-added "creative" economy.

In order to ensure that Thailand becomes more competitive and innovative, the Government has emphasized the importance of value creation through creativity, innovation, and high efficiency as the main themes by which the country leads the country’s economy will progress.

Prime Minister Abhisit Vejjajiva stated that, first and foremost, the Government is placing its priority on human resources development. It will continue to invest in Thai people, enabling them to achieve their full potential through increased occupational training, education, and life-long learning.

Concerning human resources development, he pointed out that Thailand was able to bring universities, both public and private universities, on board. Now, they are very active and have recognized the challenge of making sure that people who have gone through the university system will no longer find it difficult to find jobs, and they realize that there is a mismatch in the labor market. So the emphasis is on vocational training and on meeting the demands of the labor market, and now the universities will play a role in integrating support. This is something that all universities recognize.

Regarding the creative economy, the Prime Minister said that the Government will work on measures to strengthen the science and technology sectors, particularly in research and development. And together, these steps will promote the growth of knowledge-based industries in Thailand and will prepare the country for the fiercer global market competition.

A number of measures have already been taken to upgrade human resources development and launch Thailand’s transition to a creative economy, including the establishment of the National Creative Economy Policy agency, as well as setting the guidelines and laying out an agenda for the creation of the creative economy in Thailand.

Prime Minister Abhisit on 29 November 2010 presided over the opening of the First Thailand International Creative Economy Forum to promote exchanges of ideas and experiences with experts in the field of creative economy from around the globe. He revealed that the Government had allocated 8.24 billion baht for creative economy activities through such agencies as the Ministry of Industry, the Ministry of Information and Communication and Technology, and the Ministry of Science and Technology.

The Prime Minister said that Thailand hopes that its creative economy, which now accounts for about 12 percent of GDP, will increase to around 20 percent, which is the target set for 2011, and create fresh opportunities through the use of the country’s cultural assets and national heritage.

He also urged foreign investors who have great potential in knowledge-based, creative, and sustainable industries to work with Thailand, as the country moves forward.
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