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Thailand’s National Strategy on Creative Economy
Source: thailand.prd.go.th
Source Date: Thursday, December 09, 2010
Focus: Electronic and Mobile Government, ICT for MDGs, Internet Governance
Country: Thailand
Created: Dec 13, 2010

The Office of the National Economic and Social Development Board (NESDB) is joining hands with the United Nations Development Program (UNDP) in a project to work out strategies for creative economy development.

NESDB reported on the progress of the project, called “Thailand’s National Strategy on Creative Economy,” to the Cabinet meeting on 7 December 2010.

According to the report, the project will last four months and a world-renowned researcher in the field of the creative economy serves as advisor to the project. In the context of Thailand, the creative economy consists of three dimensions: creative industries, industries related to the creative economy, and the environments of the creative economy. Thailand has several factors contributing to creative economy development. For instance, it has many informal networks and social organizations that support social innovations and sustainable economy.

Moreover, the 10th National Economic and Social Development Plan, 2007-2011, attaches great importance to the knowledge-based economy and production restructuring, which helps in the mobilization of the creative economy. NESDB suggested that the process of Thailand’s creative economy development should increase the country’s economic and social value, and pilot projects should first be carried out in creative industries with high potential.

The Cabinet also acknowledged results of the meeting of the National Creative Economy Policy Committee on 14 October 2010. The meeting agreed that the creative economy policy should be worked out and submitted to the Cabinet for approval within the next six months. It endorsed the appointment of the Creative Academy Subcommittee, chaired by Deputy Commerce Minister Alongkorn Ponlaboot.

The meeting also heard a report that Prime Minister Abhisit Vejjajiva had presided over the Thailand International Creative Economy Forum, held on November 28-30, 2010 in Bangkok, under the theme “GlobaLOCALisation – Local Move, Global Success.”

In his speech at the forum, the Prime Minister cited the creative economy as a major tool with which the Government may distribute wealth in the country. NESDB has included the creative economy in the 11th National Economic and Social Development Plan, to be implemented between 2012 and 2016. The Thai government in 2009 launched the Creative Thailand policy, aimed at developing Thailand into a creative industry hub in ASEAN and increasing the country’s creative economy value from 12 percent to 20 percent of GDP by 2012.

He said that last year the Government established the Thailand Creative Economy Agency under the Prime Minister’s Office to serve as a coordinating organization for the implementation of the Creative Thailand policy. It also approved the setting up of a Creative Economy Fund in order to support operators of create economy-related businesses.
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