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Thailand’s Creative Economy Receives a Major Boost
Source: thailand.prd.go.th
Source Date: Tuesday, August 24, 2010
Focus: ICT for MDGs, Institution and HR Management
Country: Thailand
Created: Aug 30, 2010

Aware of the importance to the creative economy policy, the Government is mobilizing “social capital” in Thai wisdom, arts, and culture. At the same time, it emphasizes basic factors in terms of the environment and communities, which will lead to creative economy development in diverse forms.

Prime Minister Abhisit Vejjajiva spoke about Thailand’s creative economy in his statement on August 23, when he presided over the Prime Minister’s Export Award 2010 at Santi Maitri Building, Government House, in Bangkok.

The Prime Minister’s Export Award is the Thai government’s highest official award granted annually to outstanding Thai exporters of products and services to showcase and acknowledge their top quality and high standards. This award scheme was initiated in 1992 to support Thai exporters and service providers. It has played an important role in promoting the Thai export and service sectors, thus contributing to Thailand’s economic growth, competitiveness, and the better living conditions of the Thai people.

The Prime Minister’s Export Award 2010 has five categories: Best Exporter, Thai-owned Brand, Design Excellence, Best Service Provider, and OTOP Export Recognition. Prime Minister Abhisit urged Thai entrepreneurs to link creativity with their products and services in order to make them different from those of other countries and to impress consumers. He cited the export sector as an important part of the Thai economy, saying that the success of Thai exports would also lead to the success of the country’s economic development.

He said that product and service development at all steps by the private sector would help enhance Thailand’s competitiveness and spur the country’s economic growth, while providing opportunities and increasing income for the majority of Thai people. During the past few years, Thai exports were adversely affected by the world economic crisis. Today, Thai exports have clearly picked up, thanks to efforts by both entrepreneurs and various agencies, especially the Ministry of Commerce.

The Prime Minister stressed the Government’s policy to give importance to the export sector by seeking new trade opportunities and expanding into new markets, while making use of free trade agreements and adding value to Thai products. He pointed out that the Government is promoting investment in logistics systems in order to reduce production costs and provide quick transportation.

The Prime Minister also stated that the realization of the ASEAN Economic Community in the next five years would be both an opportunity and a challenge for the Thai export sector. The ASEAN community would be a large market with a population of 600 million and GDP of 1.5 trillion US dollars. The size of the ASEAN market would be equivalent to that of Latin America and vast opportunities would be open for people in the region. ASEAN, he said, has to deal with new challenges, such as international trade regulations and impacts from the liberalization of trade and investment.
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