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Weaknesses and Constraints Causing Obstacles to the Development of Thailand’s Creative Economy
Source: thailand.prd.go.th
Source Date: Thursday, June 17, 2010
Country: Thailand
Created: Jun 21, 2010

Although Thailand has high possibilities of developing itself into a regional hub of the creative economy, the country has to cope with weaknesses and constraints that raise obstacles to the development of the creative economy. According to an analysis conducted by the Office of Knowledge Management and Development, a number of business operators believe that a creative business operation requires high innovation and huge investment in research and development. The mistaken belief in these constraints would discourage small and medium-sized enterprises (SMEs) to turn to the creative business.

In other weaknesses, certain groups of consumers are of the opinion that creative products are too expensive, and this has an impact on the expansion of the creative business, if consumers are not aware of the value of creative goods in other dimensions, such as beauty and creativity, apart from price and utilitarianism. Thailand needs to strengthen the management of intellectual property in order to push further for creative economy development and encourage people to produce creative work. The lack of personnel with creative ideas both in terms of quality and quantity, especially among operators, is another weakness. Education in this field should be provided more widely to produce personnel for the creative business.

When we look at coordination between the public and private sectors, integration on a full-cycle basis, ranging from upstream to downstream, as well as the supply chain, is needed. All network clusters should cooperate, as the creative economy requires linkages and close cooperation. In addition, the country still needs more facilities to support the development of the creative economy, such as scientific laboratories to check and certify the standards of certain commodities, such as food and cosmetics. The facilities will create confidence among consumers. Financial measures should also be worked out to create more investment channels for creative business operators.

Political instability has been cited as a constraint that has a powerful impact on creative economy development. Continuous support from the Government is required, together with various measures, laws, and regulations favorable to the creative economy. Touching on the issue of the creative economy, Prime Minister Abhisit Vejjajiva said that because of greater competition, the Thai economy could no longer be managed in the old pattern. Thailand needs to make use of its strengths to add value to its products and services, with no excessive use of natural resources. Cultural capital should not be ignored, while the people should look at the global economic trends in setting directions for the future.
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