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S. Korea: Online Ad Market Expands Despite Overall Slowdown
Source: koreaherald.com
Source Date: Sunday, May 30, 2010
Focus: ICT for MDGs
Country: Korea (Republic of)
Created: May 31, 2010

The Korea Press Foundation said the overall revenue for media advertisement in 2009 stood at 7.26 trillion won ($60.5 billion), down 7 percent from the previous year, affected by the economic slowdown. But the figure for Internet-based media increased from 1.19 trillion won to 1.24 trillion won. The online ad market expanded by eight times since 2001, the data showed. The growth chipped away at revenues for traditional media. TV and newspapers held the top two positions for most advertisements, but TV ads shrank 12 percent from 1.9 trillion won to 1.67 trillion won. Likewise, newspaper ads declined 9.5 percent from 1.66 trillion won to 1.5 trillion won during the same period.

Cable TVs also saw their ad revenue cut 9.3 percent to 779 billion won despite an increase in the number of subscribers. The four largest media -- TVs, newspapers, online outlets and cable TVs -- accounted for 71.5 percent of the overall market. Digital mobile broadcasting sold 54.3 percent advertisement to record 17.6 billion won. Revenue for radio and satellite TVs remained unchanged at 2.77 trillion won and 9.5 billion won.
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