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The Creative Economy Cited as a Strength to Help Enhance Thailand’s Competitiveness
Source: thailand.prd.go.th
Source Date: Friday, April 09, 2010
Focus: Citizen Engagement
Country: Thailand
Created: Apr 12, 2010

The Advisor to the Prime Minister, Mr. Apirak Kosayodhin, has cited the creative economy as strength to help enhance Thailand’s competitiveness in the long run.

Mr. Apirak pointed out that the creative economy would generate more employment, while empowering all sectors of Thai society. For instance, instead of exporting only raw materials, Thailand, which is recognized as one of the world’s major food exporters, should export food in various forms to add value to Thai products. The traditional Thai medicine, herbs, and spa services are also examples of the creative economy.

The Government has announced the “Creative Thailand” policy, aimed at establishing Thailand as the creative industrial hub of ASEAN and increasing the share of GDP contributed by creativity from 12 percent to 20 percent by the end of 2012.

According to the United Nations Conference on Trade and Development, “creative industries” can be defined as the cycles of creation, production, and distribution of goods and services that use creativity and intellectual capital as primary inputs. They comprise a set of knowledge-based activities that produce tangible goods and intangible intellectual or artistic services with creative content, economic value, and market objectives. Creative industries constitute a vast and heterogeneous field dealing with the interplay of various creative activities, ranging from traditional arts and crafts, publishing, music, and visual and performing arts to more technology-intensive and services-oriented groups of activities such as film, television and radio broadcasting, new media, and design. The creative sector has a flexible and modular market structure that ranges from independent artists and small-business enterprises at one extreme to some of the world’s largest conglomerates at the other.

Dr. Edward de Bono, the originator of lateral thinking and regarded as the leading authority in the field of creative thinking, paid a courtesy call on Prime Minister Abhisit Vejjajiva on 5 March 2010 and discussed the creative economy with him. The Prime Minister explained that his Creative Thailand policy began with developing infrastructure to support the creative economy and lay down the foundation of creative thinking in the Thai educational system. He said that the Government focused on preparing children and youth for creative education. In its education reform policy, the Government plans to reduce study time in classroom by 30 percent, so that schoolchildren will have more time to learn from outside the classroom and develop their creative ideas.

The Prime Minister said that Thailand had adopted Dr. de Bono’s concept of “Six Thinking Hats” in many areas. For instance, the Thailand Creative and Design Center was established based on his concept.

Dr. de Bono praised the Thai government for its creative economy policy, which he believed would become the trend of the world economy in the future. He said that the process of creative thinking along with a good educational system is one that can be implemented in Thailand and this will help lower the conflict in the country. A better education would also mean that the thinking process of the people would improve, he said.
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