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South Africa: Tell SA’s Story – Boost Economic Growth
Source: www.sanews.gov.za
Source Date: Tuesday, December 13, 2016
Focus: Electronic and Mobile Government, ICT for MDGs, Knowledge Management in Government, Internet Governance
Country: South Africa
Created: Dec 13, 2016

“It must be a South Africa where those in rural areas have land to grow their own food, and where they can also have opportunities to earn an income through a thriving rural economy. As our representative abroad you have a responsibility to build friendships and partnerships that will help us achieve these goals.”
As such the economy, the implementation of the National Development Plan and the Nine Point Plan remains the apex priorities, as they will ensure that the country achieves inclusive growth and decent life for ordinary South Africans.
He said diplomats should continue telling the world that South Africa remains an important investment destination in the continent despite the drought and the global economic downturn which saw the country’s GDP growing at 3.3% in the second quarter.
Our infrastructure and institutions still present a competitive place to conduct business, President Zuma said.
South Africa also has a stable democracy, which was affirmed by the successful free and fair local government elections, as well as exemplary leadership role on the international front.
The country has also improved in 10 of the 12 areas - such as Goods and Market Efficiency, Labour Market Efficiency, Macro-economic environment, Infrastructure, Innovation, Higher Education, Health and Primary education, business sophistication, financial market development and technological readiness- that was assessed by the World Economic Forum (WEF).
“All these will support our efforts to tell our good South African story, and we must tell it. You are our foremost marketing and promotion officers. You need to continue to position our country positively and help us to grow the economy through global economic partnerships. Keep our country brand alive and visible everywhere.”
Plans to revive economy
President Zuma told the conference that government has put in place plans to mitigate the negative impacts of economy through the NDP and the Nine Point Plan.
Government is working with labour to revive the economy with the establishment of the SME fund and also engaging stakeholders in an initiative to create job opportunities for a million young people.
Efforts also include transforming State Owned Companies (SOE), to advance inclusive economic growth and by being catalysts for development.
A special cabinet meeting will be held on SOE reform, where ministers will discuss nothing else on the agenda but SOEs, so that they can benefit from the collective wisdom.
President Zuma said government is also employing a host of other strategies including local procurement and growing black entrepreneurs and industrialists.
“You have a responsibility to brief your host countries of our broad-based black economic empowerment programme. They need to understand our transformation imperatives well and know what to expect when they seek investment opportunities in the country.”
The de-racialisation of the ownership, control and management of the economy, must be accelerated for the sake of achieving true reconciliation in South Africa.
“More work must be done to ensure that transformation does not become just lip service… government is to produce a new procurement law which will replace the Preferential Procurement Policy Framework Act or the PPPFA which is unpopular with black business. They say it hinders transformation,” said President Zuma.
Government has developed regulations that will make the PPPFA helpful while awaiting the finalisation of the new law.
One of the key new measures in the regulations will require big companies to subcontract 30% to SMMEs. 

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