“Its objective is to
lift the spirit of our nation by inspiring all South Africans to contribute to
positive change, become involved and start doing – because a nation of people
who care deeply for one another and the environment in which they live is good
for everyone,” Brand South Africa said on Tuesday.
As part of Nelson
Mandela Day, Brand South Africa will engage with communities in various parts
of the country by supporting charitable causes aimed at improving the lives of
fellow South Africans.
Play Your Part app
Among the programmes,
will be the Play Your Part app for active citizenship which aims to build
pride, patriotism, and a spirit of active citizenship.
In partnership with GEM Project, they have developed a Play your Part app which contains
a number of organisations needing assistance from South Africans.
The app is a social
development drive that aims to mobilise communities within themselves so that
they can help each other rise.
These include the
provision of clothing, assistance with homework, job shadowing and skills
development, which all South Africans can support.
Once an individual has
participated in assisting a cause, they are eligible to receive a reward via
the app, termed “a GEM”, which can be converted into a number of products such
as airtime/data, pre-paid electricity, or even movie tickets.
Brand South Africa’s
Acting Chief Marketing Officer Sithembile Ntombela said the partnership is an
extension not only to the commemorative month’s activities and actions of
goodwill by South Africans.
“We hope that the nation
will continue to contribute to positive change because a nation of people who
care deeply for one another, and the environment in which they live, is
beneficial for everyone. This is our call to action so that everyday can become
a Mandela Day,” said Ntombela.
In order to ensure
continuity and mobilise support even beyond Mandela Month, corporates are also
encouraged to donate GEMs so that they can be allocated towards causes on an
Mponegele Ke Itirele
Another project includes
the refurbishing the Mponegele Ke Itirele Orphanage Centre, in Limpopo.
On Friday, Brand South
Africa will play its part refurbishing the orphanage and assisting with general
maintenance on the premises as well as participate in the Mayoral Nelson Mandel
Day celebrations on Saturday at the ZZ2 Farm, in Limpopo.
The workers on the farm
will teach school children from the orphanage about agriculture as well as
share their skills with the children which will empower them to grow their
own vegetable gardens at the orphanage.
Blitz Clean Up Day
Also on Friday, Brand
South Africa staff will join other active citizens to clean up London Road and
Juskei River as part of the wider Green Economy Sustainable Job Creation
The aim is to have a
“Blitz Clean Up Day” of the London/Vincent Tshabala Road and Jukskei River
under the banner of #GreeningAlex.
“Having a cleaner
Alexandra will make the area more attractive to investors and businesspeople
which will contribute to economic development and job creation and will
therefore improve the lives of the community,” said Brand South Africa.
Other projects include
the Brand South Africa’s Chair of the Marketing Committee Thebe Ikalafeng who
will join other South African imminent personalities who will summit Mt
Kilamanjaro on Saturday.
climbers are aiming to raise funds to keep 270 000 girls in school.
Keeping girls in school
is directly related to the global competitiveness of a country.
Brand South Africa invites all South Africans to play their part this
Nelson Mandela Day to keep a girl child in school by SMSing “Thebe” to 42513 to