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Kenya: Msurvey SMS Data Collection Tool Launched in Kenya
Source: CIO East Africa (Nairobi)
Source Date: Monday, April 29, 2013
Focus: Citizens’ Service Delivery
Country: Kenya
Created: Apr 29, 2013

mSurvey is a mobile data collection tool that collects information by SMS . They have captured insights ranging from comfort levels in matatus that ply South C,to the type of Nairobian that shows up at Nyayo Stadium to watch Harambee stars. They have even generated an interactive visualization that shows the migration patterns of people who have come in and out of Nairobi over the past 30 years!

"Our team is committed to the advancement of Kenya as a global economic player. We have a new constitution and a new government that is committed to fostering a knowledge-based economy. The mSurvey do it yourself tool is the first of many products we're offering as a sign of our dedication to our country's development goals", Says Louis Majanja, the Head of Product Development.

The mSurvey DIY platform promises to shake the research world from its comfort zone and bringing excitement to real-time data. By developing an SMS based data gathering tool, information seekers can get direct response from any of the country's 30 million mobile phone subscribers. The set up process is as easy as opening an email account and the creation of questions within minutes.

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