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Rwanda: MTN Launches Online Mobile Money Platform
Source: New Times
Source Date: Friday, June 01, 2012
Focus: Knowledge Management in Government
Country: Rwanda
Created: Jun 04, 2012

ecoIN a bid to strengthen its mobile money business, MTN Rwanda has launched a platform that will help subscribers to receive money from the Diaspora directly on their mobile handsets. Albert Kinuma, the head of MTN business said that the platform dubbed MTNMMO.COM is an online facility that enables the operator's Mobile Money customers in the country to receive international remittances directly on their mobile phones from senders living or working abroad. "Making the connection to MTNMMO.COM to enable international remittances together with MFS Africa was a high priority for us to better serve our customers, understanding their need to use their Mobile Money accounts to receive money from abroad," he said in a statement released on Wednesday. Kinuma explained that the system enables a sender abroad to transfer their money from their debit card or bank transfer through the internet to an MTN subscriber's mobile phone in Rwanda. "We will continue to add new services to MTN Mobile Money, and grow our agent network, now standing at over 700 agents across Rwanda," he added. Through a partnership with MFS Africa, a South African based company, Kinuma says MTN plans to upgrade the platform by introducing additional products in the near future. Auke Algera, the General Manager East Africa at MFS Africa believes that the service will extend the benefits of Mobile Money to the Rwandan Diaspora. He added that; "Long travelling times and uncompetitive remittance costs are now a thing of the past, "We established ourselves in Rwanda because we are committed to deploying a range of innovative financial products for mobile money providers in the region." MTN is partnering with MFS Africa and Rwanda Commercial Bank (BCR) to initiate the service. Since its launch in 2010, MTN Mobile Money has attracted over 475,000 subscribers and has transacted over Rwf60 billion, a move that has helped many people to be financially included. Moreover, mobile banking has created an impact in the country, a move that has made it ranked among the eight fastest growing mobile money economies in the world in the recent GSMA Mobile Money report. Meanwhile, MTN has announced the launch of its new brand campaign codenamed "We Are Better Together" from My people, MY country, My Network. The new brand campaign not only highlights MTN's role in every aspect of people's lives but it also emphasises the sense of community in the country and how life is better when people come together", Yvonne Makolo, MTN Rwanda's Chief Marketing Officer said
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