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Nigeria: BoI to Promote the Country's Industry in London |
| Source: |
This Day |
| Source Date: |
Wednesday, April 18, 2012 |
| Focus: |
ICT for MDGs
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| Country: |
Nigeria |
| Created: |
Apr 18, 2012 |
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The Bank of Industry (BoI) has said it had concluded plans to use the forthcoming Olympic Games in London as a platform to showcase the Nigerian digital media and design industry.
The BoI explained that the move would help develop that sub-sector of the economy.
To this end, a statement from the organization said it hosted officials of a United Kingdom-based group- Ravensbourne, who were on a four-day visit to Nigeria.
Receiving the three-man team led by Chief Executive of Ravensbourne, Prof. Robin Baker, who were in her office, Chief Executive Officer, BoI, Ms. Evelyn Oputu, explained that the focus on the Nigerian creative industry was part of the federal government's plan to strengthen the sub-sector.
Represented by BoI's Executive Director, Toni Phido, Oputu, noted that the bank also manages the government's entertainment fund.
She added that as part of the BoI's longer term plans to develop the nation's creative industries, it "will use the Olympic games as a showcasing platform for Nigeria, with particular emphasis on the Nigerian music, film and theater/entertainment/creative sectors."
As part of its key objective, she also said part of BoI's key objective was to: "position Nigeria at the global conversation table as a though leader by partnering industry experts, academic institutions and international players during the 2012 Olympic games in London."
Responding, Baker described Ravensbourne as a UK institution that mentors university students and individuals in the creativity industry with the help of grants from the European Union. Part of the aim, he stated, was to generate ideas and business plans and generate employment within the industry.
Supported by the latest high-performance technology, he said Ravensbourne, produces highly employable and enterprising graduates.
"We are going to encourage young people to work with the BoI to develop an educational system for the creative industries (in Nigeria)," he explained further.
Baker, who was accompanied by Ms. Doreen de Bellotte, Ravensbourne's director of Human Resources; and Ms. Nike Awoyinka, Business Development Manager- Marketing, expressed hope that at the end of the visit, "a framework can be developed that can be agreed upon as deliverables in the creativity, entrepreneurship and development all rolled together."
The BoI boss further stressed that the bank was trying to change the perception of the western media about Nigeria, which had necessitated its partnership with the Nigeria Olympics committee to showcase the country's abundant talents in the fashion, textile, and creative industry at this year's Olympics Games.
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Nigeria: BoI to Promote the Country's Industry in London The Bank of Industry BoI has said it had concluded plans to use the forthcoming Olympic Games in London as a platform to showcase the Nigerian digital media and design industry
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