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Public Sector Excellence Awards 2010
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| Start Date: |
Oct 28, 2010 |
| End Date: |
Oct 28, 2010 |
| Venue: |
Radisson Blu Gautrain, Sandton South Africa |
| Description: |
International best-selling author of "Social Marketing: Why should the devil have all the best tunes?,” advisor to the Scottish, UK and European Parliaments and recipient of the Order of the British Empire (OBE), Gerard Hastings is coming to South Africa to lead a 1-day Social Masterclass at the 2nd annual Public Sector ExcellenceTM.
Modern marketing techniques now pervade every aspect of our lives: the government, charities, advocacy groups use it to encourage us to live more healthily, support good causes or be more ecologically sensitive. Does this work and what does it tell us about the relationship between business and civil society? Can the public sector use lessons and techniques devised on Wall Street to further social and health goals?
Professor Hastings’s perspectives in social marketing begin to provide some solutions. He shows how we can borrow the techniques the private sector uses to promote consumption, to encourage more socially desirable behaviours, and use rigorous research to enable regulators to constrain the worst excesses of Wall Street.
"Social Marketing: Why Should The Devil Have all the Best Tunes?” according to inter alia, Prof Carol Bryant, Co-Director, Florida Prevention Research Center, University of South Florida, offers an "insightful view of critical marketing, relational thinking, and competitive analysis and sheds new light on the most current thinking and practice in the field. Everyone from the novice to the seasoned social marketer will find value here.”
The Public Sector Excellence Masterclass, based on Professor Hastings’ book and latest research on the subject, will be highly accessible with clear learning objectives, exercises and proven examples, that stretches our understanding of the discipline and raises questions about future directions.
About Professor Gerard Hastings
Gerard holds a PhD in Social Marketing from the University of Strathclyde. He is a Professor of Social Marketing at Stirling and Director of the Institute for Social Marketing and the Cancer Research UK Centre for Tobacco Control Research. Gerard's academic career began in 1980 at the University of Strathclyde where he was appointed the first UK Professor of Social Marketing and where he founded and directed the Centre for Social Marketing. In recent years Gerard has acted as a Temporary Advisor to the World Health Organization on tobacco and alcohol marketing as well as blinding trachoma, and a Special Advisor to the House of Commons Health Select Committee during their enquiries into the tobacco and food industries. He provides regular guidance on social and critical marketing to the Scottish, UK and European Parliaments. He has also acted as an expert witness in litigation against the tobacco industry.
Gerard is interested in critical and social marketing research. The work in the former is currently focused on the marketing techniques of the tobacco, alcohol and food industries, but he would also like to do more on pharmaceutical marketing and the commercialisation/sexualisation of children by marketers. On a social marketing front, he is very interested in real world and multifaceted interventions that attempt to build brands and relationships with stakeholders and the public at large. Change4Life is a good example and he hopes to get more involved in this in the near future.
He also has a growing interest in fair trade and international development, and thinks marketing ideas - whether social or commercial - have a great deal to offer here.
Gerard was awarded an OBE in the Queen's Birthday Honours List 2009 for his services to healthcare.
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| Website: |
http://www.brandleadershipacademy.org/events.php |
| Created By: |
CPSI
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| Organizers: |
Brand Leadership Academy |
| Participation Requirements: |
Open |
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Public Sector Excellence Awards 2010 International best-selling author of Social Marketing Why should the devil have all the best tunes?,” advisor to the Scottish UK and European Parliaments and recipient of the Order of the British Empire OBE Gerard Hastings is coming to South Africa to lead a 1-day Social Masterclass at the 2nd annual Public Sector Excellence TM Modern marketing techniques now pervade every aspect of our lives the government charities advocacy groups use it to encourage us to live more healthily support good causes or be more ecologically sensitive Does this work and what does it tell us about the relationship between business and civil society Can the public sector use lessons and techniques devised on Wall Street to further social and health goals Professor Hastings’s perspectives in social marketing begin to provide some solutions He shows how we can borrow the techniques the private sector uses to promote consumption to encourage more socially desirable behaviours and use rigorous research to enable regulators to constrain the worst excesses of Wall Street Social Mar
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