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Knowledge Base of ICT Applications for Public Service

Information Network for the Dissemination of Agricultural Technology (NJ110 Project)
Institution: Quzhou Municipal Government
Theme: Institution and HR Management
Implementation Date: Jan 01, 1999
Summary: NJ110 is a project that involves the use of ICTs to build an information network by modifying and updating an existing system for the dissemination of agricultural technologies. Originating as a 24-hour telephone hotline providing farmers with information on market conditions and agricultural technologies via the number NJ110, the NJ110 project was mandated by provincial authorities to establish agricultural information centres equipped with personal computers in all 130 townships of Zheizhang. The current network consists of three levels of information service stations: municipal, county and township. The NJ110 network employs radio, television, print and Internet models of communication. By June 2003, it had trained 77,000 farmers, responded to over 400,000 queries and welcomed 800,000 visitors to its web site.
Impact: NJ110 provides thousands of farmers with access to agricultural information. It is also helpful for selling products and attracting investment. The development of an information network has helped to change the traditional agricultural service system. After noticing its effectiveness, the Zhejiang provincial government has spread the model of NJ110 throughout the province since 2002.
Source: Harvard University
Project Home URL: http://www.nj110.com
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