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   WIZZIT
Created Date: 10/2/2009 10:02:34 AM
Country: South Africa
Focus: Institution and HR Management
Status: In use
License: Proprietary
Product Type: Software - Mobile
Target Users: WIZZIT is aimed at mobile customer who are either unbanked or underbanked.
Developer Name: WIZZIT
Product Url: http://www.wizzit.co.za/
System Requirements: WIZZIT operates from a USSD continuous session platform allowing instantaneous transactions on any mobile phone across all the networks and on all SIM cards.
Description: WIZZIT is a low cost, transactional bank account aimed at mobile phone customers who are either unbanked or underbanked. WIZZIT is accessible via mobile phone and debit card. WIZZIT offers mobile phone functionality for paying a person, paying accounts, buying airtime and buying electricity. Furthermore, WIZZIT offers Maestro branded debit card for paying whereever there is a Maestro logo, shopping and getting cash back and getting cash at any ATM.

WIZZIT does not use mass media advertisements but relies instead on WIZZkids that are typically young, low-income individuals that are certified as sales agents. WIZZIT aims at partnering with either existing banks or microfinance institutions. WIZZIT has also been planning to acquire merchants as agents in the rural areas of South Africa, where the majority of its potential customers reside and where there is only an underdeveloped payments infrastructure available.

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