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Dairy Information System Kiosk (DISK)
Institution: Indian Institute of Management, Ahmedabad (IIMA)
Theme: Institution and HR Management
Implementation Date: Jan 01, 2001
Summary: Milk production is important to India, as milk is one of the main sources of proteins and calcium for a largely vegetarian population.   In recent years, the milk co-operative movement initiated by India's National Dairy Development Board (NDDB) has led to a substantial increase in milk production in India, and the two main reasons for the above-mentioned increase were the more efficient collection of milk and the higher profits for producers, both of which have been influenced by IT. 
The dairy sector already used computers in 2500 rural locations for processing milk buying/selling transactions in a transparent manner, and the Indian Institute of Management, Ahmedabad (IIMA) recognised the opportunity to build on this infrastructure and, through extensive collaboration with the co-operative dairy unions of Gujarat, they conceived the Dairy Information Services Kiosk (DISK). The two main components of the project are: 1) an application running at the community level, 2) a Dairy Portal at the district level serving transactional and information needs of all members and staff in the district co-operative structure. The software used at the society level was developed to provide:
• Data analysis and decision support to help a rural milk collection society in improving its performance i.e. increasing milk collection.
• Data analysis to improve productivity and yield of milch cattle.
• Farmers with facilities to place orders for goods and services offered by different agencies in the co-operative sector and seek information on subjects of interest.
The focus of this project is on improving delivery of artificial insemination, veterinary services, education, and the purchase and sale of milk in order to increase milk productivity and collection. The DISK application is being pilot tested in two co-operative village societies of Amul dairy in Kheda district, and the pilot is being implemented in Uttarsanda, a large village of 25000 people where agriculture is the primary occupation. NDDB expects to see a widespread use of this application, and estimates indicate that about 1000 milk collection centres could opt for the application.
Impact: The farmers benefit as payment is now based on an a quick and accurate measurement of fat content and weight and is not subject to the malpractice and underpayment common with other systems in use.
The IT system enables prompt, accurate, and immediate payment. The queues at the centres are short despite the number of people selling their milk being quite large. As 2500 centres receive milk from 400,000 farmers daily, a ten-minute savings per farmer each day amounts to a total savings of 180,000 man-days per month.
The community benefit is calculated on the basis of data on payments collected the previous day for the sale of dairy products. These accounts can be kept over months to maintain an up-to-date balance sheet and account of profits and losses. The software can incorporate the revenue from daily milk sales to the local villagers and the expenditure incurred by the community. Since the accounts are kept accurate and up-to-date, there is less likelihood of fraud and corrupt practices (e.g. temporary use of the funds by individuals).
Source: E-government Toolkit for Developing Countries, UNESCO
Project Home URL: http://www.iimahd.ernet.in/egov/disk.htm

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